Cookie Policy

Last updated: October 2026

What we use and why

Cookies are small files a website keeps in your browser. We also count the few things we keep in your browser's local storage, because they work the same way.

Necessary: Sign-in, cart, prices in your currency, your choices here, and which campaign brought you. Always on — the site cannot work without them.

Analytics: Anonymous visit counts that tell us which pages help (our CRM's visit counter, Google Analytics). Off until you allow it.

Marketing: Measures our Instagram / Facebook ads (Meta Pixel). Off until you allow it.

Your choice, and changing it

On your first visit we ask. "Accept all" and "Reject non-essential" are equally easy, and "Choose" lets you pick each category. Until you decide, only necessary cookies are used.

If your browser sends Do Not Track or Global Privacy Control, we treat it as "Reject non-essential" unless you choose otherwise.

Your choice is kept for 13 months. Change or withdraw it at any time with "Cookie settings" at the bottom of every page — withdrawing stops the analytics and marketing tools straight away and removes their cookies.

Our CRM

We run our own customer system (CRM). When you allow Analytics, its visit counter gives your browser an anonymous visitor id, so that if you later send an enquiry, book a call or buy a course, we can see which pages and campaign led you to us. Without Analytics no visitor id is set; an enquiry or order you send still reaches the CRM, with the campaign tag you arrived with (utm_*), so we can answer it.

Contact

Questions about cookies or your data: email sales@apiXpert.com.

Every cookie and storage item this site sets

Name	Category	Purpose	Set by	Lifetime
apx_session	Necessary	Keeps you signed in.	ApiXpert	30 days
apx_consent	Necessary	Remembers your cookie choices (analytics, marketing, when you decided).	ApiXpert	13 months
forge_consent	Necessary	Tells our CRM's visit counter whether you allowed analytics ("analytics" or "essential").	ApiXpert (read by our CRM)	13 months
apx_theme	Necessary	Remembers the light or dark theme you picked.	ApiXpert	1 year
apx_geo	Necessary	Remembers your country so prices are shown in your currency.	ApiXpert	30 days
apx_country	Necessary	Only where the currency switcher is offered: the country you picked.	ApiXpert	1 year
apx_admin_country	Necessary	Staff only: the country an administrator is previewing prices for.	ApiXpert	Session
apx_oauth, apx_oauth_fb	Necessary	Protects a Google or Facebook sign-in while it is in progress.	ApiXpert	10 minutes
apx_verify_note	Necessary	Hides the "verify your email" note once you dismiss it.	ApiXpert	Session
apx_ref	Necessary	Remembers the friend who referred you, so the referral discount applies at checkout.	ApiXpert	30 days
apx_attr	Necessary	First-touch campaign source (utm_* tags, Meta click id, landing page) so an order or enquiry is credited to the ad that brought you. First-party; never shared with ad networks.	ApiXpert	30 days
apx_attr_v1 (browser storage)	Necessary	The same first-touch campaign source, kept in your browser for the checkout.	ApiXpert	30 days
apx_cart (browser storage)	Necessary	The courses in your cart.	ApiXpert	Until cleared
apx_theme (browser storage)	Necessary	A copy of your theme choice for the first paint.	ApiXpert	Until cleared
apx_launch_offer_seen:<offer> (browser storage)	Necessary	Shows an offer pop-up only once.	ApiXpert	Until cleared
apx_tip_speed_never (browser storage)	Necessary	Remembers "don't show again" on the video speed tip.	ApiXpert	Until cleared
forge_vid	Analytics	An anonymous visitor id that counts your visits and links them to an enquiry or order you make. Set only after you allow Analytics.	ApiXpert CRM (Forge Epic)	13 months
forge_vs	Analytics	Groups the pages of one visit. Set only after you allow Analytics.	ApiXpert CRM (Forge Epic)	30 minutes
_ga, _ga_<id>	Analytics	Counts visits and pages anonymously (IP anonymised). Set only after you allow Analytics, and only when Google Analytics is switched on.	Google Analytics	13 months
_fbp, _fbc	Marketing	Measures which of our Instagram / Facebook ads led to a sign-up or purchase. Set only after you allow Marketing, and only when the Meta Pixel is switched on.	Meta (Facebook / Instagram)	90 days
apx_px_purchase_<order> (browser storage)	Marketing	Stops a purchase being reported to Meta twice. Written only when the Meta Pixel ran.	ApiXpert	Until cleared

This page is baseline content for the rebuild and should be reviewed and finalized by ApiXpert before launch.